Beautifully shot, alternately joyful and horrifying, Alma captures the ecological, and even spiritual, cost of meat, dairy, and leather production in the Amazon. The film offers a unique and visually stunning exposition of a colorful cowboy culture and the millions of animals used to satisfy our voracious global appetite for meat and dairy products. In almost-wordless contemplation, the film wanders from forest to pasture to rodeo to slaughterhouse to market to tannery. In essence, Alma is a journey into the soul of humanity and a testimony of the damage inflicted by humans on the natural world. (Patrick Rouxel, 2011)